New Subculture label

New Subculture label
John O’Callaghan and Armada Music launch new Subculture label

Amsterdam, 15th of January 2010 – High quality trance & tech-trance will be the main focus of the brand new label of number one Irish DJ and producer John O’Callaghan. The Subculture label, the 26th imprint to be part of Armada Music, will kick off January 18th with a release by the label-owner himself. This is perfect timing for one of the biggest talents in dance music today, whose commitment was rewarded with the placing of number 24 in the prestigious DJ Mag Top 100 Poll. John: « I want to provide a label which has consistency and is known for solid, quality releases. »

Armada Music and John O’Callaghan have been working together for over 5 years. Besides various releases on different imprints, John released his second artist album, ‘Never Fade Away’, at Armada Music in early 2009. Having Armada Music as the official home to the Subculture label was a natural choice to John. John: « We have been working together for a while now, and they did a great job with my artist album. I am a bit of a perfectionist with my projects, so I wanted to choose the right way to start my label and the right company to work with. These days it’s very hard to start from scratch with a label to get the distribution and onto the shops without some headaches, so I’m glad to be working with Armada for many reasons. »  
Subculture is named after John’s radioshow, that’s been running for over 3 years. In October 2009, John also released a mix compilation called ‘Subculture’. The Subculture label is an elaboration to these two projects and will reflect his sound and showcase new talent within the trance and tech-trance scene. John: »It will represent trance with a cutting edge, and tech-trance with that something extra. I will be doing my best to root out strictly the best tunes out there, 1 release per month. Quality… not quantity! »

The first Subculture release, ‘John O’Callaghan – Striker’ will be released on January 18th with a remix by upcoming talent Ummet Ozcan.

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